How I Built This with Guy Raz

Want to hear how Sara Blakely was selling faxes door to door while brainstorming her billion-dollar Spanx brand idea? Yep, all she knew was that she needed a great idea to start a business. As you would expect much mental agony and door slamming followed. Did you know that Sara wrote the patent applications for her Spanx idea on her own without any legal training or prior patent experience?

How about the story of Instagram’s founding? Did you know that one of the most pivotal moments in Instagram’s history came courtesy of Kevin Systrom’s wife casual comment about the use of photo filters? A technology that by the way Instagram did not invent? These are the kind of behind-the-scenes stories you will here on Guy Raz’s How I Built This podcast. The storytelling format of the podcast is as good as it gets even by NPRs high standards.